Ognisty Ptak (the Fiery Bird) was a big project, involving rebranding, various print material and a website. The place itself is a luxury holiday resort, located away from the city, in a quiet and peaceful enviroment at a lakeshore. The whole place makes a very specific impression, and presenting it all over the brand was a task at hand. Fortunately I was supplied with lots and lots of high-res, professional photographs to use, what aided in that task a lot.
I decided on a chocolate brown as the main color, with a little of distinct ornamentation here and there. All to make it look and feel like a 30’s exclusive lounge – cigars, whiskey and all. The retro style and exclusive lounge-like impression was my main focus throughout the project.
The game of light and shadow, a little touch of mystic here and there, was to reflect the Bird’s statement ‘feel the magic of pleasure’.